We Believe!
our positive inspiration will become a guiding principle for young and old people alike.

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"Don't Look For A Hero-Be One!™" is a motto that Gregory McCowan lives his life by. Tired of seeing people idolizing the wrong people, Gregory's guiding principle helps one look inward for the light.

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Who is Gregory?

Born in Kansas City, Missouri in 1950, Gregory’s family moved to Fresno, California in 1956 where he was raised.  The eldest of nine children, Gregory fought and overcame numerous obstacles to free himself from the cycle of poverty that surrounded him.

Upon graduating high school in 1969, Gregory was inspired by the old school songs such as “We’re a Winner”, Keep on Pushing”, “You Can Make it if You Try” and “I’m Black and I’m Proud”.  This, along with his admiration and fascination with the sights and sounds of the “big” city, motivated him to move to the Bay Area and confidently step out on his own.

As a matter of fact, Gregory is not happy with some of the music being played on the airways today and if you’d like to read some of his prose, which is going to become music with positive rather than negative messages, you can view them in Positive Rap.

Not letting anything get in his way, or slow him down, Gregory forged on and arrived in the Bay Area and knew this was home.   Holding down several odd jobs, Gregory quickly realized that there were many doors open to those who had the desire and determination to get ahead in life.  After taking the test for sheet metal workers and finishing in the top of his class, Gregory spent the next 36+ years as a journeyman sheet metal worker and foreman.

Yet – along with his profession and self taught body building techniques, Gregory always had the desire to be self-employed and nurtured his dream by creating unique inventions.

This love for inventing was inspired by his brother who possessed self-taught engineering skills which led to Gregory creating a skateboard with battery operated lights.  In 1991 the United States Patent and Trademark Office granted Gregory a US Patent for this invention.  Additionally, patents are in various stages on several other inventions created by Gregory, such as a board game, a computerized jump rope, a miniature box hockey game and his Dominoes in a Pouch.

Restless and driven, Gregory is constantly developing new ideas and thinking of novel ways to help people to be the best that they can be.  An avid fitness buff, another of Gregory’s inventions is an exerciser bar he designed and calls the U-Beat-It Stick™, which can be used by children as well as adults.  The U-Beat-It-Stick™ is a unique and fun exercise apparatus which incorporates movement and dance which can be used with old school as well as today’s popular music.  Currently Gregory is working on producing a video to accompany his U-Beat-It-Stick™.     It is interesting to note that between the U-Beat-It-Stick™, a unique diet Gregory created (which is in the instruction manual that comes with each U-Beat-It-Stick™, Gregory lost weight and no longer requires insulin to aid with his diabetes.

Displayed in this store are designs by Gregory and designs by some of his associates. Gregory has decreed that a portion of every sale will go to children all over the world.

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